My Twitter Followers Love Cheese… by @steviesaf and @mewhinney

We haven’t done a back and forth in quite a while. Steve tells me Twitter is having a birthday, so we got all data nerdy about it.

Twitter turns 10 this week, and I’ve been on it for eight of those years @steviesaf. Twitter Analytics shows you lots of data about your audience, and I’ve find out some very interesting facts. Like how big I am among people who buy cheese.

I have about 1,200 followers and Tweet 2-3 times a day. My “engagement rate,” that is to say “people who vaguely care about what I tweeted” runs between 1-3%. This sounds awful, but is actually not bad and probably is as interesting as people find me in real life. I get about 2 “likes” a day.

That’s some good raw data. But Twitter Analytics is a real gift. You can find out a lot more about your followers. For example: 30% of mine claim an income of $250,000+ a year. Still another 30% claim $175K+ a year. And 20% of my audience admits a net worth of more than one million dollars.

So, as we can see, I have an audience of total liars.

Not surprising for a tech and news guy, around 80% of my followers like tech, business, politics and general news. But two-thirds like comedy! So I have a pretty good lock on the funny tech guys. And if you’ve ever met an engineer, you know finding 800 of them who think you’re funny is pretty good. (Or a lot of movie quotes, ed. note)

59% of my followers are guys. No surprise there. Pants humor skews male. I’m biggest in Massachusetts, New York and California (what’s up Silicon Valley!), but I rate in Texas, Florida and Illinois. Political campaigns should consider courting my endorsement.

Best of all, Twitter Analytics knows a frightening amount about what you buy. My followers’ biggest purchase is cheese (65%) and I love them for it. 87% of my audience, my top category, is into buying “premium brands.” So, my biggest takeaway is that @steviesaf is synonymous with “overspending on crap.”

Let’s see Britt (@mewhinney) top that.

 

Given it’s my blog, and I have ultimate editorial power and last word privileges, you’d think I could totally top that. But I can’t. Twitter Analytics did the loser-cough thing when I opened the program. I’ve only lured 527 followers to @mewhinney since I first logged on in 2009. Admittedly, I’ve only been active since I found @OhNoSheTwitnt and developed a GoT-themed girl crush that hasn’t subsided. People who stop by really don’t “like” me very much at all. Though I’ve had silly Facebook threads run over 100 comments long, I’ll only earn a “heart” or two a day on this harder-to-crack site. My meager 2.6% engagement rate is probably inflated by other weirdoes with insomnia (e.g., @steviesaf).

72% of my followers love comedy, writing, and music, and their income is equally stratified among levels quite south of the 1%-ers. And though a very small percentage of them own fancy homes, most of them wouldn’t scoff at a Chanel bag. Only 9% are vegetarian, which may have something to do with me constantly bashing liquefied salad diets and yoga.

Twitter Analytics can help you combine all of your demographic data into an amalgam of your typical follower. Mine is a California apartment-dwelling, dairy-loving comic with great taste. @13spencer should be hanging on my every word.

Every once in a while a huge account, like @CulturedRuffian, will post a dollar value that correlates with the worth of his Twitter-ing. Mine amounted to little less than one Jimmy Choo. And not even a boot, to boot. I’d love to know how someone with thousands and thousands of followers is surprised, delighted, disheartened, or aided by this demographic data. I’d also love to know who is buying all of this cheese on line.

cheese

 

 

 

 

 

 

Lees on the Road

We’ve been gone for 10 days. Two consecutive plastic surgery meetings required four flights and long hours wasted in airport security lines. In Phoenix, the retractable barriers separating switchback lines of shuffling travelers boasted “The Friendliest Airport in America!” which was contradicted by exasperated staff barking at us to empty our pockets and remove clothing that might beep. As we padded through the fucking garbage hateful scanner, I fumed at the futility of this pre-boarding nonsense. “Not one of us is a terrorist!” I didn’t scream, because then everyone would think I was a terrorist. I blushed at uniformed strangers getting a glimpse at my implants in the name of national security. “Hey, these contain MORE than four ounces!” I didn’t joke because the security line doesn’t like jokesters. Finally aboard the plane—fondled, humiliated, and bathed in the breath of strangers—it was two to four hours of restless, foodless discomfort. Hats off to those of you who travel frequently and don’t offer a constant stream of more-annoyed-than-thou tweets about the experience.

I might be a grumpy traveler, but I’m a darling meeting attendee. Honestly, I’m so darned impressed with anyone who stands up in front of a huge audience of peers to talk about what they do. Especially when what they do is restore women to pre-cancerous normalcy, even beauty. Also, there are always new people to meet and I love love love new people to meet. Isn’t everyone amazing and smart and delightful? I think so– especially when meeting them happens during cocktail hour.

I also “met” a broader tweeting community, as Bernie and I launched the Journal of Reconstructive Microsurgery into the social media sphere. I’ve been playing with Twitter for years: following the funny people, writing little nothings, and getting to know @JustinGuarini all over again. (He’s delightful. Go see.) With a handful of new plastic surgeons following, my feed is full of facelift facts and why you might want your implants to be textured. This community has only a small toehold in the virtual world of opinion-shouters, but it’s growing thanks to charmers like @OlivierBranford and @danielzliu. And now that I have two more #SoMe sites to monitor, I’m more attached to my phone than an Instagrammer with an Etsy, new kitten, and a kitchen remodel project.

Monitoring social media is more of a time suck than deciding what to watch on Netflix, and I have stuff to do. Or, maybe I don’t. Between these two meetings I was asked 163 times if I’m ever going to be a surgeon again. Some are genuinely wondering if that is a thwarted dream on temporary hold. Other inquiries gently imply that my days are spent waiting for repairmen and searching for delicious crockpot recipes. Which is ridiculous. I hardly use the slow cooker at all during the summer.

Once again, I found myself defending my days, recounting hours spent on “pathological volunteerism” and reminding them that submissions to the Journal are read and vetted by me first. So there, you little misspellers and Oxford comma omitters… I’m judging you!

At long last the meetings had ended and it was time to race back through airport security to attempt a standby flight to see our little boys even one hour sooner. I wanted to be home instantly. Ten days is forever. I was sure they were taller and better at math. There were missing teeth to appreciate, stories to hear, snuggles to give. We were miraculously awarded the last two seats on the plane. Squished into middles… in separate aisles… bathed in the breath of strangers. Couldn’t have been happier.

It’s nice to be home. HVAC guy should be here any minute.

Leesontheroad

Bow tied Bernie and me. Lees on tour, now happily home.