Is there some box we can check when filing our taxes or punching our ballots or mailing in the census? Could we somehow alert the Universe that WE ARE ALREADY AWARE? I dare you to find a single (lucky) person remaining on the planet whose life has been entirely untouched by breast cancer. But apparently there are thousands of people who think something this wretched needs to exist for our benefit.
I cannot tell you how badly I want to rip this off of her head. What’s next? Faux colostomy bags for Rectal Cancer?
Your fundraising starter pack includes t-shirt with a detachable Velcro “bag” with realistic, watery poo! Customize your stoma to honor a loved one: “I’m diverting my colon today for Uncle Harry!”
I hope everyone would agree this would be in poor, poor taste by diminishing a very real, and extremely sensitive, upsetting, and necessary aspect of treating a deadly disease. But we’re badgered daily to be “bold” or “brave” enough to show solidarity with the battle-weary cancer-ed by buying crap one might find at Spencer’s. I cannot express strongly enough how un-helpful fake bald head gear is to the people who have neither the luxury of hair, nor the patience for the actually very kind people who think this sort of awareness-raising is helping.
A recent backlash from some of my favorite cancer bloggy ladies shut down an entire marketing scheme and hashtag campaign by AirXpanders after this peddler of pseudo-breasts encouraged us to tweet to #whatsunderhere and wear horrifying slogans like “Looks Great Naked” because,
Boobs are so much more than just “the girls” or “melons.” They’re fabulous.
They sent this message in an email blast to breast cancer survivors. Funny fun fun! I mean, with our reconstructed “melons” we’re totally empowered and “sexy” enough to don a slogan to encourage strangers to ask us about our fake boobs. And then tweet about how amazing and wonderful and desirable and badass we feel flaunting our reorganized parts. Funny fun fun! I’m sure they didn’t mean to be, you know, insensitive or anything to the women who are not candidates for reconstruction, or (gasp!) feel healthy and whole and beautiful without replacements.
The brilliant, kind, and wise Hester Hill Schnipper (whose After Breast Cancer should be a gift to anyone finishing chemotherapy) emailed Bernie and me about these new, horrifying campaigns that seem to begin earlier and earlier each year. She was also concerned about the AirXpanders exploitation of the American Association of Plastic Surgery (ASPS)-sponsored Breast Reconstruction Awareness Day. The unfortunately named BRA day (insert all sorts of puns on “support” for the very gals who—literally– don’t need it) is October 15th this year. The goal of BRA Day is to ensure all women are informed about their breast reconstruction options, and their aim to “close the loop” on breast cancer treatment is to make certain access and education around post-mastectomy breast reconstruction is available to every women who wishes to pursue it. Sadly, companies like AirXpanders want to piggyback onto the day to peddle their products.
Ultimately, the #whatsunderhere and the deplorable Save the Ta Tas, and even the National BRA Day swag begs the question,
Does anyone ever consult an actual breast cancer patient?
No one I know who unwillingly lost her hair wants to see someone else faking it. I could write another set of paragraphs urging you not to shave your head, either. But for now… just… don’t. Anyone who has been necessarily bald would never, ever begrudge you your hair. Let me be clear, it’s the NICEST THING IN THE WHOLE WORLD TO SHAVE YOUR HEAD FOR SOMEONE. But, nope… buy your cancer-ed love one a cashmere blanket, instead.
Similarly, the pink bra silhouette only calls attention to the very parts I’m trying to forget. Certainly we have more talented graphic designers to fashion a tasteful slogan for Breast Reconstruction Awareness? (I’m looking at you, Nail.) Or we could just wear Angelina Jolie flair. She has quietly, elegantly done more to further this cause than anyone.
To close, here’s my favorite tweet of all time, posted by some hilarious, awesome stranger last year on November 1st. I think all of us are looking forward to it.
Waiting for someone to design me an Already Aware t-shirt. No pink.